What You Need to Know About PPC Services and Ad Fraud
PPC (pay-per-click) services are pretty common among digital marketing and SEO firms. They are on a service menu that often includes keyword research, content marketing, etc. Does your company make use of PPC services? Do you pay for service or handle PPC in-house? Either way, you need to be aware of something known as ‘ad […]
What Google Understands When It Reads ‘SEO Services Near Me’
Any business owner struggling to understand the importance of local SEO might be able to figure it out pretty simply by analyzing the following phrase: ‘SEO services near me‘. Actually, it doesn’t even have to be SEO related. Any type of service would work. I have chosen SEO because it is something I’m familiar with. […]
What Digital Marketing Services Should a Company Pay For?
It is fair to say that digital marketing services are easy to come by these days. Every major city offers dozens of marketing agencies capable of handling just about any industry. That says nothing of the digital marketing agencies that serve clients nationwide. But is paying for marketing service worth it? And if so, which […]
Web Development Services: Choosing the Right Kind of Site
I have been involved in the web development and content creation industries since the early 1990s. I have seen a lot of changes over the last 30 years. Take web development services. Way back when, websites were pretty basic. There wasn’t much variation between them. That is no longer the case. Web developers can customize […]
The Death of the Third-Party Cookie Is Near…We Think
Google announced deprecation of the third-party cookie way back in 2020. They adjusted their timeline for doing so on two separate occasions. But now it looks like Google’s decision is for real. It would appear that the death of the third-party cookie is finally on the horizon. At least that is what a lot of […]
SEO Services for the Cannabis Trade Aren’t Easy – Here’s Why
Business owners never have a shortage of options when it comes to hiring SEO services. There are literally hundreds of agencies located all around the country. However, there are some industries for which SEO services are hard to come by. Cannabis is a case in point. Offering SEO services for the cannabis trade is tricky […]
Here’s What to Do if You Can’t Afford Local SEO Services
Maximizing a company’s performance in terms of organic web searches is best left to companies specializing in local SEO services. But not every business can afford to pay professionals. SEO services are not cheap, and sometimes the money is just not there. Does that mean a company should abandon local SEO? Absolutely not. Businesses that […]
Ecommerce Marketing: Are You Tracking the Right Metrics?
One of the most prolific benefits of doing business in the digital era is having access to a ton of different metrics. Take ecommerce marketing. The right metrics show ecommerce operators the path to success. This begs a question: if you are an ecommerce marketer, are you tracking the right metrics? It is a legitimate […]
Content Marketing’s 6 Key Components – Do You Know Them?
Content marketing is no longer one of those optional things. A company that hopes to compete online needs to market online. And one of the best ways to do that is with content. Whether a company manages things in-house or pays for professional content marketing services, one thing is clear: quality content wins the day. […]
What Are the Best AI Tools for Local Businesses Starting Out?
For local businesses venturing into the world of Artificial Intelligence (AI), choosing the right tools is crucial for a successful start. With a myriad of options available, it’s important to select AI tools that are effective, user-friendly, and suitable for your specific business needs. Top AI Tools for Local Businesses Factors to Consider When Choosing […]
