What to Know About Websites as Digital Marketing Tools
As a digital marketing agency in Utah, one of our main goals is to help businesses throughout the Beehive State make the most of their websites as digital marketing tools. Perhaps it wouldn’t surprise you to know that most website owners have no idea how to market with their sites. But that’s okay. Companies like […]
The Future of SEO Could Lie in Generative AI Search
There has been a lot of talk lately about the role of generative artificial intelligence (AI) in search engine optimization (SEO) and digital marketing. A little over a year after ChatGPT became the darling of the public internet, it is becoming increasingly clear that generative AI will not replace humans in either digital marketing or […]
The 2 Types of PPC Marketing: Do You Know What They Are?
Pay-per-click (PPC) marketing is the practice of utilizing PPC advertisements to reach customers. It seems pretty straightforward until you realize that there are different ways to do it. In fact, there are two types of PPC marketing. Both have their idiosyncrasies and challenges. PPC marketing is one of the many services we offer here at […]
Key Elements Every Website Audit Should Include
A website is an integral part of an organization’s online presence. If your organization has a website, and we are assuming it does, that site is your online calling card. It is your presentation to the world, your offer to provide goods or services, and a library of information you want to share with visitors. […]
How to Optimize Content for Effective Ecommerce SEO
What do you know about website content and its relationship to ecommerce? It can be difficult to understand ecommerce content above and beyond product names and descriptions. But if you want to maximize sales as an ecommerce operator, content needs to be a priority. More importantly, you need to focus on SEO-rich content. SEO needs […]
How to Measure SEO Success
Business executives are more likely to measure success in terms of return on investment (ROI). There is nothing wrong with that. But when it comes to digital marketing and search engine optimization (SEO), straight ROI doesn’t always work. For example, it is not always an accurate measurement of SEO performance. There are other ways to […]
Why Your Organization Should Consider Email & PPC Marketing
Modern digital marketing tends to focus on things like SEO, content marketing, video production, and the like. All those things are good and necessary. Yet there are a couple of other strategies that could be just as helpful despite the fact that they are often forgotten about: PPC advertising and email marketing. As a Salt […]
SEO Services Will Still Be Relevant Next Year
Given the prevalence of both mobile and PPC advertising, we are beginning to hear rumblings of SEO services no longer being relevant. As a company that specializes in SEO services in Salt Lake City and throughout Utah, we humbly disagree. Not only are SEO services still relevant, but they will also remain so in 2024 […]
Using Local SEO to Reach Local Customers
We would not be surprised to learn that a good portion of the new customers we encounter learn about Webtek Digital Marketing by searching for a phrase like ‘digital marketing near me’. In fact, we plan for it. We expect local companies to search for digital marketing and locale SEO partners also located in the […]
Why Your SEO Company Should Stress Local Search
The types of small businesses that tend to outsource digital marketing and SEO do so because they do not have the money or resources to keep an entire digital marketing team on staff. This further suggests that they rely heavily on a local or regional audience as a primary customer base. What does that tell […]
