Does Your Digital Marketing Agency Hit Every Available Channel?
At some point in your organization’s past, the decision was made to partner with a digital marketing agency. Smart move. Fast forward to where you are today. Do you feel like you are getting the most bang for your buck? One way to know is to look at all the channels your agency is hitting. […]
Google and Yahoo to Crack Down on Ecommerce Email Marketing Spam
If you run an ecommerce operation that relies substantially on email marketing, be aware that both Gmail and Yahoo are implementing tighter controls from 2024, controls designed to cut down on the volume of email spam. The crackdown is not aimed exclusively at ecommerce, but ecommerce marketing is likely to be affected considerably. Email is […]
How to Make the Most of Your Local SEO Strategy
Is your company just getting into search engine optimization (SEO) for the first time? If so, there is a good chance that local SEO will be part of your strategy in the early stages. You are probably going to want to focus on a local audience before expanding from there. That being the case, knowing […]
How to Tell If PPC Marketing Is Right for Your Company
Digital marketers have a variety of tools at their disposal. They market with – both on- and off-site. They market by encouraging backlinks, engaging in social media, and sending monthly newsletters. Still another form of digital marketing is known as pay-per-click or PPC marketing. PPC marketing is slightly different from simple PPC advertising. When you […]
Top 3 Statistics Every SEO Agency Should Live By
Search engine optimization (SEO) is pretty much a numbers game. That may sound like an oversimplified explanation, but it is the truth. SEO is about driving traffic and converting it. And as any SEO agency can tell you, success is measured in raw numbers. Speaking of numbers, SEO experts rely on a long list of […]
Autumn Is Here – Start Preparing for the Shopping Season Now
Autumn’s arrival signals the need to start thinking about the seasonal e-commerce shopping season. Even if your business is not directly involved in retail, seasonal opportunities should not be taken lightly. Making the most of the period between mid-October and early January starts with preparation. Now is the time to get preparations underway.
Finding the Right KPIs to Guide Your Digital Marketing
We recently published a blog post discussing how to avoid chasing vanity metrics in your SEO strategies. Vanity metrics are metrics that are meaningless to your particular goals. There is something similar in digital marketing: meaningless key performance indicators (KPIs). It goes without saying that companies need to find the right KPIs to guide their digital marketing efforts.
Here’s How to Stop Chasing Vanity Metrics in Your SEO
Metrics are everything in the SEO world. Whether we are dealing with a new client who found this by searching for ‘local SEO services near me’ or a client that has been with us long enough to have undergone regular SEO and website audits, metrics are the measurement of our success as an agency. But here is the thing: success requires tracking the right metrics.
Is Email Marketing Part of Your Company’s Overall Strategy?
If your company works with a digital marketing agency to get your products and services in front of consumers, we are willing to bet that you also have an overall marketing strategy that encompasses multiple approaches. How about email marketing? Is it one of your company’s approaches? Is it part of your company’s overall digital marketing strategy?
SEO Services: 7 Reasons a Local Firm Is Better for Local SEO
Searching for ‘local SEO services near me’ is pretty common. On the other hand, there are plenty of companies in need of SEO services but choose to work with providers not located in their local areas. We cannot say whether that’s right or wrong. But we will say this: a local firm is a better bet when your main focus is local SEO.
