Should You Outsource to Web Development Professionals?
Let us open this post with a very direct question: Who currently handles your company’s website? Is it your SEO provider? Or maybe you have a marketing expert with limited experience in WordPress on staff. Perhaps it’s time to turn your site over to web development professionals. Webtek Digital Marketing was built from the ground […]
Google Discover: A New Digital Marketing Tool
Digital marketing and SEO experts may obsess over Google from time to time, but there is a good reason for it. Google offers plenty of tools for marketing on desktop, mobile, and even audio and video streaming platforms. Google is among the top three most dominant forces on the web. Enter the Google Discover tool. […]
Newest Version of WordPress is Better for SEO
If you are a WordPress user, pay close attention to version 6.3 when it is released in August. According to WordPress officials, the new version should help website owners achieve better Core Web Vitals scores, thanks to faster load times with respect to images. Here at Webtek, we offer SEO audits as part of our […]
Use AI to Enhance SEO Content Creation, Not Eliminate Creators
ChatGPT took the world by storm when it was released for public consumption late last year. Everyone seemed enamored with it. So much so that self-proclaimed digital marketing experts began predicting the end of human content creators in favor of generative AI tools. We say, “not so fast.” Generative AI is definitely a useful tool […]
Why Your SEO Agency Should Be Concerned About Core Web Vitals
If you were forced to choose just one thing on which to focus all your SEO efforts, what would it be? Some SEO agencies would say Core Web Vitals. Though there are other possibilities, focusing on Core Web Vitals wouldn’t be a bad idea. In fact, they are something every SEO agency should be concerned […]
5 Cost-Effective PPC Management Strategies
Pay-per-click (PPC) advertising can be a very cost-effective way to take advantage of paid ads without breaking the bank. But as any PPC agency can tell you, it can also become a money pit if you are not careful. You need the right strategies to maximize every dime you spend on PPC. In addition to […]
Ecommerce Marketing: The Basics
As an ecommerce agency based in Salt Lake City, we have had the pleasure of working with a long list of online sellers looking to increase sales and improve brand reputation. We can’t tell you how many times we have encountered retailers who have never attempted ecommerce marketing before contacting us. They just assumed that […]
Digital Marketing and Finding Your KPI Focus
Webtek Digital Marketing isn’t the only digital marketing agency in Salt Lake City. There are others. There are still more throughout Utah and across the country. One thing we all have in common is relying on key performance indicators (KPIs) to tell us how we’re doing. But could we be chasing too many KPIs to […]
Content Marketing: Tips for SEO Companies
Content marketing is one of the hottest things in digital marketing right now. There is a good reason for that. As Google and its competitors are faced with sorting out an ever-growing mountain of online content, they need better ways to serve the helpful content users want. This fundamental principle is something every SEO company […]
AI in the Digital Marketer Age
Artificial intelligence (AI) is all the rage today thanks to entities like ChatGPT, GTP-3, and Dall-E. From AI-powered search to using tools like ChatGPT to write university term papers, it is everywhere. We are even hearing rumblings of AI’s potential impacts on digital marketing. As a digital marketing firm in Utah, we offer all the […]
