Using On-Page SEO to Optimize Blog Posts
The first thing to understand is just how important a business blog is. Consumer surveys show that more than half of internet users have purchased a product or service after reading a blog post from the company in question. If you want that kind of action on your blog posts, customers need to be able to find them. And finding them requires optimizing blog posts for SEO.
Maintaining Site Health with a Technical SEO Audit
Much of what goes into search engine optimization (SEO) focuses on what people can actually see when they visit a site. That is not without reason. Things like quality content and a site’s readability go a long way toward generating traffic and getting people to stick around. But website owners and SEO experts should never […]
Google’s SERP Features Can Boost Your SEO
There are two acronyms that pretty much encapsulate everything we do here at Webtek Digital Marketing. Those acronyms are SEO (search engine optimization) and SERP (search engine result page). Whether we are developing a website, launching a digital marketing campaign, or working on a Google ads management project, SEO and SERPs form the foundation. Sound […]
What Google’s Helpful Content Update Means for SEO
Google is the undeniable world leader among search engines. The company did not become the powerhouse it is by resting on its laurels. Rather, Google is constantly working to improve its services. One of the latest results of that work is known as the Helpful Content update. The most recent iteration of the update was […]
Digital Marketing Agency vs. In-House
The debate over in-house vs. professional agency marketing has been around since the early days of Madison Avenue advertising. It carried over into the digital marketing world back in the 1990s. The debate always boils down to the same thing: value. What are you getting for the amount of time, effort, and money your company is putting into marketing?
Developing a Productive Website: What is On-Site SEO?
Developing a productive site requires that we put a lot of time and effort into onsite SEO. Onsite SEO is non-negotiable. It is absolutely critical to achieving strong search engine results. Likewise, a website needs to perform well in organic searches if potential visitors are going to find it.
Low-Cost Digital Marketing Investments for Therapists
Webtek Marketing discusses what low-cost tactics therapists should invest in to increase their reach and exposure to potential patients.
How to Get Google to Index Your Site
Webtek Marketing discusses why it’s important that your site is indexed, how to check if yours is and how to get it indexed it if it’s not.
Webtek’s Black Friday PPC Marketing Guide
Black Friday and Cyber Monday are arguably the two most profitable days for U.S. retailers. They are two days not to be missed in the run up to annual holiday sales. More importantly, they are two days to aggressively market via PPC.
8 Essential Tips for Cannabis Marketing
Marketing is as important in the cannabis industry as any other. Cannabis businesses have brands to promote and customers to reach. Yet the industry faces a strange conundrum that ultimately has a profound impact on marketing efforts: the drastic differences between state and federal laws.
