Voice Search and Its Relationship to Digital Marketing in 2025
Research into digital marketing trends for 2025 led to a Forbes Council Post by member and contributor Deepak Bansal, a post dedicated to his thoughts on emerging trends for next year. One of the trends mentioned was a greater emphasis on both voice search and voice commerce. As a digital marketing agency, we are intimately […]
SEO in the AI Era What We Can Learn From Meta’s New Project
As an SEO agency in Salt Lake City, Webtek Digital Marketing works on behalf of clients to help them improve performance on search engine result pages (SERPs). As their performance improves, their sites receive more traffic. And more traffic leads to more opportunities to bring customers into the full. But with AI now part of […]
PPC Advertising Understanding Brand and Non-Brand Campaigns
Proper campaign structure is one of the keys to successful PPC advertising. That structure begins with establishing separate workflows for brand and non-brand campaigns. The two types of campaigns share similarities. But their differences are distinct enough to maintain them as separate entities. So, what are the differences between the two types of campaigns? The […]
Ecommerce Revenue Models and Their Relationship to Marketing
It’s easy to think of ecommerce marketing in a broad sense. It’s nothing more than marketing ecommerce businesses. Right? Not really. Ecommerce marketing is a highly complex enterprise that can actually be quite specific. For instance, how an organization goes about marketing is influenced by ecommerce revenue models. There isn’t just one way to make […]
Adapting Digital Marketing to the New Creator Economy
There is a relatively new term being bandied about in digital marketing circles: creator economy. The creator economy describes that segment of the working population that generates income by creating and distributing original content. And according to all of our research, it is playing an increasingly larger role in defining digital marketing. Here at Webtek, […]
Why Your Local SEO Company Should Understand Website Marketing
Your business works with a local SEO company in the hopes of maintaining strong organic search performance. That’s great. SEO is the best tool for that job. But ask yourself whether your provider understands website marketing. It really does matter. Why? Because driving traffic alone is not going to be enough to push your business […]
Programmatic Email Ads: A Different Way to Advertise via Email
One of the main reasons advertisers appreciate Google ad management is the availability of so many tools consolidated within the Google Ad Manager platform. A more recently added tool is the programmatic email. It is now possible to use email ads in much the same way you currently use PPC (pay-per-click) advertising. The Old Way […]
Litigation Could Change How Digital Markers Interact With Google
Google has had an extraordinary year in terms of revenues and profits. On the litigation front, however, it has been kind of rough on the search engine giant. It matters to us because past and future litigation could ultimately change how digital marketers interact with Google. As a digital marketing agency offering services in SEO, […]
Affiliate Marketing: How Does It Fit Into Digital Marketing?
Digital marketing takes many forms. As a Utah digital marketing agency based in Salt Lake City, our services include things like SEO, content marketing, PPC (pay-per-click) advertising, and even web development. They are all individual parts of digital marketing as a whole. But how about affiliate marketing? How does it fit in? Affiliate marketing is […]
5 of the Most Pressing Issues Uncovered by SEO Audits
The SEO audit is a tool for better understanding how a website is performing as both an SEO and marketing vehicle. Here at Webtek, we recommend regular audits to ensure that things are always going as planned. How ‘regular’ is defined depends on the size, scope, and nature of the website in question. Ideally, an […]
