How Google’s GA4 Will Impact Marketing Data
Google introduced the SEO world to Google Analytics 4 (GA4) some 20 months ago. At the time, GA4 was the latest and greatest iteration of Google Analytics. It was always meant to be a Universal Analytics (UA) replacement, and now Google is on course to actually make this happen. As of July 1, 2023, UA […]
Why Digital Marketing is Important for Private Healthcare Practitioners
Webtek founding partner Justin Crawmer recently sat down with the Private Practice Workshop’s John Clarke to discuss whether digital marketing is worth investing in. The two looked at it from the healthcare angle, particularly where therapy practices are concerned.
What is Domain Authority and SEO Practices to Increase it
Domain authority (DA) is one of those SEO concepts that tends to be for ‘advanced users’ only. It really shouldn’t be. DA is actually a helpful metric that can be quite useful for improving search engine result page (SERP) performance. The thing that makes it unique is that we do not have to guess how […]
What Conversion Goals Should You Be Tracking?
When you hear the phrase ‘conversion rate optimization’, what is the first thought that comes to mind? Most business owners think about sales. That’s reasonable, but it is also wrong. What about the nonprofit that isn’t trying to sell things? Do they still have a need for conversion? Absolutely. Conversion comes in many different flavors. […]
Understanding Amazon SEO Best Practices
Amazon was little more than an online bookseller when the company first launched over two decades ago. But with a combination of tech savvy policies, outstanding marketing, and a vision for what ecommerce could become, Amazon went on to become the dominant force in ecommerce. As a result, Amazon SEO has become just as important […]
Link Building Tips for Healthcare Practices
Your healthcare practice has a website. The site is loaded with all the right information including office hours, services rendered, and contact information. You even have a patient portal. But still, you don’t seem to be getting the traffic. What’s going on? Your website could be suffering from the effects of poor link building. Search […]
Why You Should Hire a Digital Marketing Agency
Marketing is an integral part of doing business. In the modern digital world, companies need to implement digital marketing strategies. Doing things the way they were done thirty years ago no longer yields the best results. That leaves companies with a choice: handle digital marketing on their own or hire an agency to do the […]
How Keyword Research for PPC Can Support Your SEO Strategy
Keyword research is at the core of everything we do here at Webtek Digital Marketing. It is the foundation of all things SEO. Keyword research also plays an indispensable role in effective pay-per-click (PPC) advertising. What if you put both types of keyword research together? You would get better results.
Best Calls to Action for Converting Healthcare Patients
Calls to action are as essential to SEO as keywords. You research keywords because they are the main driver of internet traffic. They get visitors to your website. Calls to action are designed to encourage those visitors to become customers. Understand that healthcare websites need calls to action just as much as any other type […]
4 Marketing Ideas for Father’s Day
The third Sunday of June is celebrated as Father’s Day – at least in North America. But it is a holiday celebrated around the world on different days. That tells us just how important fathers are. It also tells us that Father’s Day is a holiday you should not ignore in terms of marketing. Mother’s […]
