5 Tips for Generating More Patients from Your Healthcare Website
Your healthcare practice website is more than just an internet-based business card. It is an online tool for making every aspect of your practice accessible to your patients as needed. It is also your number one tool for generating new patients. Understand that your practice is a business as much as an avenue for dispensing […]
Is Your Site Speed Fast Enough? Why It Matters for SEO.
Some things we want to be slow – like walks on the beach and sunsets. Then there are those things that are not really worth the time unless they are fast. We are thinking roller coasters and race cars here. Did you know that your website belongs in the fast site speed category? It should […]
Legal SEO: Reputation Management and the Importance of Reviews
People talk. You know that; you’re a lawyer. You also know that what people say matters. A person’s entire reputation can be built up or destroyed simply by what other people say. Well, guess what? The same is true for your law firm. What people think and say about your firm heavily influences your firm’s […]
Why Featured Snippets Are SEO’s Best Friend?
Web users old enough to remember what Google search results were like way back in 1998 know full well how much the world’s number one search engine has evolved over the years. As web user preferences have changed, Google has changed in order to serve up the data they want. One of the more recent […]
Telehealth Is Here to Stay – Does Your Marketing Address It?
Healthcare SEO has taken on new urgency thanks to fallout from the coronavirus crisis. That urgency is observed in the sudden emergence of telehealth as a viable healthcare delivery option. Simply put, telehealth is here to stay. Now that physicians and patients alike have had a taste of it, there is no going back. As […]
How Voice, Mobile, and Local Search Relate to Each Other
How people search the internet is at the heart of everything we do at Webtek. In fact, our role as a digital marketing agency would be nonexistent if it were not for internet search engines. Over the years we have had to adapt to changes in search engine capabilities in order to serve our clients. […]
Working from Home: Don’t Miss Opportunities to Stay Connected
The grand experiment of directing millions of people to work from home over the last six weeks is yielding some interesting results. For instance, it is clear that many homebound workers are not big fans of being confined. What once seemed like the ideal situation prior to the COVID-19 pandemic has become a mode of […]
How to Create Socially Responsible COVID-19 Content
Creating online content in some way related to the COVID-19 pandemic is both expected and normal. After all, the pandemic is affecting nearly every facet of life. Still, there are acceptable and unacceptable ways to create content. There are also good and bad messages content can convey. Online marketers have an obligation to take the […]
The Do’s and Don’ts of COVID-19 Marketing
You are not alone if you feel like you cannot escape news the COVID-19 crisis these days. The crisis is dominating every water cooler discussion, every newspaper headline, and every cable news broadcast. It is even influencing how we marketers do our jobs. First, we want to encourage our fellow marketers not to abandon marketing […]
COVID-19 Digital Marketing Strategies
Marketing is all about messaging. It is about brand promotion and meeting customers where they are. These days, people are stuck at home in self-isolation as we collectively attempt to defeat COVID-19. Does that mean we marketers stop doing what we do? Absolutely not. It only means that we adjust our strategies to account for […]
