How the Home Services Industry Can Take Advantage of PPC Marketing
Pay-per-click (PPC) marketing is often misunderstood as a strategy only for big corporations with unlimited marketing budgets. Nothing could be further from the truth. PPC marketing is for small businesses, too. In fact, the home services industry could really benefit from PPC if they knew how to take advantage of it. If you are not […]
How Every SEO Company Should Approach Content Length in 2025
Has SEO become an unmanageable beast similar to a monolithic computer code that has been continually patched for decades when it really needs to be wiped out and rebuilt from scratch? Some would argue it has. To prove the point, they refer to a Google API leak that first began making the rounds in early […]
How Digital Marketing Agencies Can Leverage Google Lens
Google Lens was a shiny new toy when first introduced back in 2017. It is still relevant in 2024. Yet as we get ready to turn the page to 2025, Google Lens is poised to take the next step in its evolution. Google intends to add shopping ads to Lens before the year is out. […]
Google’s Limited Resources and What They Mean to Every SEO Agency
As the head of an SEO agency, have you noticed that Google does not index pages as easily as they once were? Indexing has been tougher for a while, but the problem seems to have been exacerbated when ChatGPT was released to the public. There is a particularly good reason for that: Google’s limited indexing […]
5 Types of Website Audits and the Purpose of Each One
The website audit is a tool we use to measure performance, functionality, and productivity. It involves looking at multiple aspects of a website to identify what is working and what isn’t. Areas of improvement are identified, and an action plan is adopted. It sounds simple enough until you understand that there are five distinct types […]
Ways to Improve Site Navigation for Better Ecommerce SEO
Did you know that site navigation impacts ecommerce SEO? It does. Think of it this way: web crawlers need to navigate an ecommerce site in order to properly index its pages. If consumers have trouble with navigation, it is almost guaranteed that web crawlers will as well. After all, web crawlers can’t think their way […]
Telltale Signs That It’s Time to Hire an SEO Agency
Handling SEO in-house is not unheard of. In fact, a lot of organizations do it. They handle SEO on their own because they either can’t afford professional services, or they don’t believe services are worth paying for. We get it. But with your permission, we would like to offer an alternative line of thinking. It […]
PPC Advertising: How to Choose the Best Keywords
We have a question for every Salt Lake City business that relies on PPC advertising to reach its audience online: are the most competitive keywords in your industry the best ones to choose? Before you answer, let us give you a little hint. It is a trick question. It’s normal to assume that the most […]
Help! My Digital Marketing Agency Doesn’t Understand My Needs
Hiring a digital marketing agency is tough enough even under the best of circumstances. There are so many out there, all claiming to be the best in the business. But things get even harder when an organization hires an agency only to discover later on that the agency doesn’t understand its needs. Then what? Maybe […]
5 Questions to Ask a Digital Marketing Provider Before Signing
Finding a digital marketing agency capable of helping you meet your growth and sales goals is not as simple as running a quick Google search on ‘digital marketing near me’. There is quite a bit more to it than that. As a company that has been in the digital marketing game for years, we believe […]
