Why Your Healthcare Website Isn’t Converting Visitors Into Patients (And How to Fix It)
In today’s digital-first world, your healthcare website is often the first point of contact between your practice and potential patients. But while you may be attracting traffic, you might notice that visitors aren’t converting into appointments. Understanding the reasons behind low conversion rates is crucial for optimizing your site and turning visitors into loyal patients. […]
How Local Businesses Can Thrive with Insights from the Latest Google Algorithm Leak
In March 2024, a Google algorithm leak revealed key insights into the search engine’s ranking factors. These revelations confirmed much of what SEOs suspected but also highlighted critical areas for local businesses to leverage in their digital strategies. Here’s how your local business can implement these insights to boost online visibility. 1. Build a Strong […]
Why Your SEO Company’s Content Strategy Matters a Great Deal
Here at Webtek, we are more than just an SEO company. We combine SEO with digital marketing, content creation, web development, and PPC advertising to offer a full basket of services. A big part of what we do falls under the banner of content strategy. We take the position that content strategy matters a great […]
Why Digital Marketers Are Turning to First and Zero-Party Data
There is little doubt that data drives digital marketing. However, an agency is only as effective as the data it relies on to make decisions. That means data sources are more important than ever before. So why are digital marketers now turning to first-party and zero-party data? The answer lies in the end of the […]
What Can a PPC Agency Do for Your Company?
Pay-per-click (PPC) continues to be an excellent option for reaching a highly targeted audience for immediate, short-term gain. Companies around the world combine to spend hundreds of billions on PPC ads annually. Some handle things in-house while others work with PPC agencies. That leads us to the main question for this post: what can a […]
The Vital Role Service Pages Play in Local SEO Success
Local SEO is an underutilized marketing strategy we believe more companies should be taking advantage of. As a local SEO company based in Salt Lake City, UT (we have a sister office in Austin, TX) we know firsthand the value of local SEO services. We also know the value of building out individual service pages […]
Does Your Ecommerce Marketing Strategy Include SEO Investments?
Are you among those ecommerce operators who draw a line of distinction between marketing and SEO? And if so, does your ecommerce marketing strategy include any SEO investments? We hope so. As the internet has evolved, so has online search. Online search has evolved to the point that digital marketing and SEO have had to […]
What Every Ecommerce Agency Should Know About the Shopping Graph
Discussions about ecommerce SEO are quick to turn to platforms like Amazon and Shopify. We do not tend to think of Google as being an ecommerce giant. But let us step back and think again. Google may not be an ecommerce operator itself, but it plays a key role in ecommerce success. A big part […]
PPC Isn’t Right for Everyone – Here’s Why It’s Right for Most
No SEO or digital marketing strategy is right for every organization. In fact, agencies like Webtek often qualify discussions about our services by saying they aren’t right for everyone. Take PPC marketing. Not every organization would see tangible benefits from employing it. That said, PPC marketing is right for most organizations. Even if PPC doesn’t […]
Poorly Performing Content: The Reasons Might Surprise You
Your website offers content you believe is exceptional. But despite your expectations, some of it doesn’t seem to be performing so well. As a Utah digital marketing agency, this is something we see with clients all the time. They come to us because they cannot understand why their content doesn’t perform. It is easy to […]
