How to Power Up Your SEO and Digital Marketing for Voice Search
If it seems like you’ve been hearing a lot about voice search from SEO experts and digital marketing agencies, there is good reason for it. Voice search has officially embedded itself in the way we do things online. As an SEO agency in Salt Lake City, we take voice search pretty seriously on behalf of […]
5 Key Components of a Comprehensive Website Audit
Your organization has a website. You are pretty proud of it, too. That’s great. But is the website actually doing something for your organization, or is it just gathering digital dust on an internet shelf? A good way to figure that out is to put your site through an audit. A comprehensive website audit conducted […]
5 Reasons to Include Social Media in Your PPC Ad Strategy
Businesses tend to think of search engines and mobile ads when the topic of pay-per-click (PPC) advertising comes up. Both are valid avenues to pursue. But don’t forget social media ads. PPC ads on social media represent yet another way to reach a targeted audience. In fact, social media offers some incredibly unique advantages from […]
Effective Digital Marketing on a Limited Budget Is Possible
As a digital marketing agency in Salt Lake City, Webtek has the opportunity to work with companies of all sizes. We have assisted major corporations and small businesses alike with their digital marketing and SEO needs. One thing we’ve learned over the years is that effective digital marketing doesn’t have to cost a fortune. It […]
Has Your SEO Agency Talked to You About Voice Search?
The first word in ‘SEO’ is ‘search’. Indeed, search engine optimization exists specifically because people use sites like Google and Bing to search for things online. Every SEO agency knows and thrives on that principle. But SEO is constantly changing. These days, voice search is one of the hottest trends an SEO agency needs to […]
How User Generated Content Can Be Leveraged for Local SEO
Have you ever struggled to generate content helpful to your local SEO efforts? We know what it is like. We can create only so much content around a phrase like ‘local SEO services near me’. But as a Utah SEO and digital marketing firm, we also have a few content generation tricks up our sleeve. […]
The Risks and Rewards of Influencer Marketing in 2024
As a digital marketing agency, we have a responsibility to our clients to stay abreast of the latest in marketing trends. We need to know what works and what doesn’t. And because things change, we can never let our guard down. A good case in point is influencer marketing. It has its rewards, but it […]
In AI-Powered Searches, Citations Are the New SERP Results
Over the last few months, we have published a number of blog posts discussing artificial intelligence (AI) and its potential to disrupt legacy search. We are not surprised to report that much of the speculation is actually starting to come to fruition. Look no further then search citations for proof. One of Google’s chief rivals […]
Industries That Rely Heavily on Local SEO – Is Yours One of Them?
We tend to think of search engine optimization (SEO) in very broad terms. It is the nature of business. Yet there are different forms of SEO that focus on certain aspects of the broader discipline. Ecommerce SEO is one of them. So is local SEO. And in terms of local, there are some industries that […]
That Moment You Realize Not All Ecommerce Competition Is Legit
You have worked hard to build an ecommerce site from the ground up. You’ve invested in top-notch web development and partnered with an ecommerce agency specializing in SEO and marketing. Things are going well. Yet you cannot seem to break through what appears to be an SEO and marketing ceiling. Could it be that you […]
