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ABOUT PALE BLUE EARTH
The battery company that wants you to buy fewer batteries.
Rechargeable lithium batteries, designed to replace 1000+ alkaline disposables. By leveraging technology, innovation, and inspired product creation, Pale Blue Earth can greatly improve our utilization of energy and resources and greatly reduce the amount of waste we all produce.
THE CHALLENGE
Increase online sales through organic and paid channels despite a smaller budget.
THE STRATEGY
As with any ecommerce company, increasing revenue is the key goal of any digital marketing campaign. Our initial strategy focused on Paid channels to begin gaining ROI as quickly as possible. We began with General campaigns to get a baseline understanding of the market. As we gained data and audience insights, we were able to refine our campaigns by identify target personas and customizing our ads to target them.
THE RESULTS
With Pale Blue Earth, we have see their ROI and conversion metrics continue to improve. In months where our adspend remained steady, we have seen the average monthly conversions increase by over 400% as we reduced the average cost per click. After only a few months of running their paid channels, we are seeing a $3 return on each ad dollar spent.
WHAT’S YOUR NEXT STEP?
GIVE US A CALL TO SEE HOW WE CAN HELP YOUR BUSINESS TODAY!
